Warm bowls
Sweet Rustic Chicken
Hot, hearty and freshly assembled — the kind of lunch that keeps you going all afternoon.
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Healthy & fresh food · Leuven · Ghent · Antwerp · Brussels
Fresh bowls,
made to fuel your day.
Warm bowls, salad bowls and coffee — ready when you are. Order online, skip the line and earn rewards on every visit.
5 locations in BelgiumOpen daily 11:00 – 21:00Earn points on every euro
Since 2020 •5 locations •Leuven · Ghent · Antwerp · Brussels •Open daily 11:00 – 21:00 •Ruba Rewards •Fresh, made-to-order bowls •Since 2020 •5 locations •Leuven · Ghent · Antwerp · Brussels •Open daily 11:00 – 21:00 •Ruba Rewards •Fresh, made-to-order bowls •
The menu
Two ways to eat well
Ruba turns fresh, wholesome ingredients into bowls you actually look forward to. Watch, then pick your favourite.
Salad bowls
Chicken Burrata
Crisp greens, generous toppings, real flavour. Light on the stomach, not on the taste.
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Our ethos
Bringing people closer to healthy & fresh food
We started Ruba because getting a quick meal usually meant eating badly — and eating well usually meant paying a premium. So we built the alternative.
Why Ruba
Good food, without the trade-off
Fresh, not fast-food-fresh
Ruba exists because quick food shouldn't mean unhealthy food. Every bowl is built from fresh, wholesome ingredients.
In and out in minutes
Order online at a time that fits your schedule, walk in and collect. No queue, no waiting around.
Rewarded for eating well
€1 spent = 1 point, in store and online. Unlock free coffee, free bowls and bonus point campaigns.
Around the corner
Five locations across Leuven, Ghent, Antwerp and Brussels, all open daily from 11:00 to 21:00.
New — Ruba Rewards
Your bowls now come with perks
Earn 1 point per €1 spent in store and on click & collect. Climb from Squirrel to Fox and unlock free coffee, free bowls and bonus points.
Squirrel
0 – 199 points
Rabbit
200 – 749 points
Raccoon
750 – 2000 points
Fox
2000+ points
Find your Ruba
Five kitchens, four cities
Every location is open daily from 11:00 to 21:00, for pick-up, delivery and dine-in.
New
We've arrived in Brussels
Warm bowls, salad bowls and Ruba Rewards, now at Rue Des Augustins 2.
How it works
From craving to collected in three steps
01
Pick your bowl
Choose a warm bowl or a salad bowl and customise it the way you like it.
02
Order online
Select your Ruba and a pick-up time. Payment and rewards are handled in one go.
03
Skip the line
Walk in, collect your order, and your points land on your Rewards account automatically.
Catering
Turning any gathering healthy
Fresh, individually packaged meals, customised for every diet and occasion. Meetings, offices, events — ordered in a few clicks.
Hungry?
Your next bowl is a few taps away
Order online, choose your pick-up time and collect it fresh. Points included.